It seems there isn’t a day that goes by without another meaningless apology from Facebook. They’re like the kid that keeps getting caught doing the wrong thing. The kid learned a long time ago that it’s easier to ask forgiveness than to ask permission. The kid might get grounded for a while, but soon they’re back at the same old deeds.

It’s pathological, and it’s eerily similar to the methods Facebook uses to deceive its members. This time, Sheryl Sandberg (Facebook COO) is apologizing for “poor communication” on a psychological experiment conducted on over 600,000 users without their knowledge. Please note, from what I see, as is usual, there is no apology for the deed. And Sandberg is using the tried and true formula of “ask forgiveness” instead of permission.

Where is Mark Zuckerberg on this matter? No apology from him? Or is it Sandberg’s turn in the rotation? Is Zuckerberg going to pick up the next apology? Or will they add another executive to the apologizer pool? You never want to weigh down one person with delivering these meaningless apologies.